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WSJ: Nike launches new clubs without Tiger Woods

Nike Inc. built its $648 million golf business on the back of Tiger Woods.

Now it appears the Washington County athletic footwear and apparel giant (NYSE: NKE) will try to sell some golf clubs without him.

The Wall Street Journal on Monday reported that Nike will launch the Victory Red STR8-FIT Tour fairway woods on Jan. 28 that were designed with the help of 13 U.S. golf stars that promote the Nike Golf brand. The new line’s promotional materials, however, make no mention of Woods, the newspaper reported.

The new clubs were tested during a tournament by Lucas Glover, who won the U.S. Open championship last year, according to the report.

General Motors, AT&T Corp., Accenture, Gillette and Swiss watch maker Tag Heuer have all ended their relationships with Woods since a Thanksgiving weekend car crash and later admission to marital infidelity.

Nike, however, has stood by his side.

In an interview last month with the Sports Business Journal, Chairman Phil Knight referred to the Woods scandal as a “minor blip.”

It’s unclear whether the latest product release is an indication that the company’s support for Woods — who has since taken a leave of absence from golf — is wavering.

A Nike spokeswoman couldn’t immediately be reached for comment.

Source

Dieser Beitrag wurde am Tuesday, 19. January 2010 um 09:09 Uhr veröffentlicht und wurde unter der Kategorie online abgelegt. Du kannst die Kommentare zu diesen Eintrag durch den RSS-Feed verfolgen.

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