Finance news

Three veteran commercial photographers have joined forces to form River Imaging, a photography co-op that’s aimed at reducing costs and securing new business.

Children’s photographer Al Lang has opened his studio at 1940 River Road to lifestyles/fitness photographer Rick Lohre and food specialist Randy Hoover. All three now share the 15,000-square-foot space with four shooting bays, two prep kitchens, 4,000 square feet of prop storage and five client meeting lounges. The studio also houses Mad Macs Graphics, a digital retouching company owned by Jeff Siereveld cash advance flexible payments.

Hoover said all four companies continue to operate separately, but can share expenses and jointly market their services under the River Imaging name.

“We may already have a big job that we can collaborate on,” said Hoover, who declined to name the prospective client, but said it was a Tennessee company that plans to visit River Imaging’s studios soon.

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